WHAT ARE WE WORKING ON: THE REBEL BRANDING TOOLKIT FOR IMPACT DRIVERS
In 2017, we launched The 90 Day Action Planner through Kickstarter and got it 110% fully funded. Our experience in doing a crowdfunding campaign was a validation tool for our main assumption that creators and innovators need assistance in going From Ideas to Impactful Action.
We also believe that traditional ways of approaching business puts too much emphasis on profitability and not enough attention on impact. This is the reason why we created our Distrupt Your Business Model for Impact program to support businesses in redesigning their business models and help them be in alignment, find their dream clients, engage with their communities, take part in collaborations, look at profitability and scalability, and design a business model around impactful movements.
This year, we are again facing another big problem: “Never in human history have our brains had to work with so much information as they do today.” (Edward Hallowell, American Psychiatrist)
One study, conducted by researchers at the University of California-San Diego, under Roger Bohn, believes that people are every day inundated with the equivalent amount of 34 Gb (gigabytes) of information, a sufficient quantity to overload a laptop within a week. How to make an impact with your business in the era of information overload?
For entrepreneurs to thrive and be successful with their business, branding and positioning is a crucial process that needs attention. And this is where we come in. We want to focus on helping impact drivers with their branding and positioning so they can fully express their purpose to the world. Our next Kickstarter campaign, The Rebel Branding Toolkit for Impact Drivers, that complements our branding package, will launch on october 10!
This toolkit is for impact drivers, creators and innovators who are change agents, and institutions who would like to redefine their brand using impact as its primary metric.
We are in the process of prototyping the Rebel Branding Toolkit and are documenting our processes in social media.
You have the unique opportunity to witness the ideation, testing, refining process that goes in the creation and launch of this new product: This is our invitation for other entrepreneurs to see firsthand how it is like to create a product and bring it into fruition.
Join us in LinkedIn and in our Co.LAB community as we #WorkOutLoud on The Rebel Branding Toolkit!